About the Marketing and Recruitment category

Use this category for sharing ideas about marketing and recruitment for your Code.org courses, such as CS Discoveries, CS Principles, or AP CSA courses.

Today every student have to know what is Digital marketing and its instruments.
There are many instruments in DM – PPC, Email-marketing, SMM, SEO etc.
SMM (Social Media Marketing) is a set of measures that are aimed at promoting a product or brand in social networks or using social platforms.
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
SEO -search engine optimization. It helps your website to get high rank on Google. SEO has become an integral part of every digital marketing plan.
The most important and the most effective instrument in SEO - backlinks. Old good link building turns out a great solution when you need to boost your website performance and authoritativeness. 65% of marketers believe that link building is the most difficult SEO tactic. Yet, if done right it can be one of the most effective ones. To make backlinks work for increasing the site’s ranks and attracting more visitors, you can use quality backlink service which help you to get high quality backlinks.
There are also different monitoring Tools which can help to define, whether your backlink strategy works correctly, and if there is a risk to be penalized by a search engine: Google Search Console, Majestic SEO etc.

how can I get my Digital Media Marketing students started. I need help Thanks Please call me 803.351.0871