I studied trends between Hurricane Harvey and Hurricane Irma. I found it interesting that there has been significantly more search interest in Irma that there was in Harvey (2X more). My guess is that since Harvey was so devastating, there is a heightened awareness for Irma. In addition, the search interest in hurricane flood vs hurricane evacuation was interesting in that the majority of the US was searching for information about flooding, while the eastern seaboard was searching about evacuating for Irma. The exception was that the state of Oregon was searching for evacuating also - perhaps folks there either know people in FL or they use to live in FL.
I also looked at Burning Man since I know several people that go every year. The one trend that struck me as odd is that the search for information about this year’s theme was the morning AFTER the event ended (@ 3 am)!
I think some students may have a difficult time thinking of things to search for in Trends that will give them info they care about. I may come up with a list to get them started with the expectation that they will actually do their research of something else once they get into it.